Anton van Rhyn

Anton van Rhyn

Internet Marketing

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Professional Profile

Dynamic, resourceful individual with an entrepreneurial background. Detail oriented and creative problem solver. Capable of achieving maximum results with minimal supervision. Previous ventures over the last 10 years include a web company, landscaping company, artist management, event management, maintaining web servers for clients worldwide and operating internet based sales and marketing campaigns as an affiliate to larger organizations.

Professional Experience

Oct 2008 - Dec 2009

Associate

Omazo Ventures, Toronto


Reporting directly to the Managing Director. Involved in operating the business as well as planning and executing on solutions for clients. The following are highlights of deliverables sorted by business function:

Sales
  • Creation of sales tools (demo videos; feature comparisons; pricing calculators)
  • Business development in ASEAN region (established relationships with distributors)
  • Managing two inside sales representatives (created and qualified call lists)
Marketing
  • Planning and execution of joint marketing campaign with Capco NYC
  • Competitive analysis of different products in particular market verticals
  • Planning and execution of search engine marketing campaigns
  • Research to find suitable vertical market segment for product with multiple applications
Operations
  • Planned and executed Advisory Board meetings
  • Managed due diligence process for multi million dollar acquisition
  • Managed four summer interns
  • Managed production of video learning modules and assisted in creative direction
Finance
  • Financial forecasting to determine required funds for start up companies

Nov 2007 - Oct 2008

Founder

Manokua


Manokua is a consulting practice that creates business solutions using technology. Among notable projects are:

  • Search Engine Optimization and Internet marketing for popular financial journalist’s blog
  • Creating a web based retail system for a manufacturer of athletic socks
  • A social network for Ryerson entrepreneurs
  • Business plan for a mobile social network with an innovative value proposition

Technical Skills

Expert, 7+ years

Linux & LAMP


Expert in launching, configuring and securing Linux or BSD based servers start to finish in remote access scenarios. This includes configuring HTTP, Email, DNS, SSH and other server daemons. Expert in installing and configuring PHP and MYSQL (LAMP) based software products on these servers. (ie. Blogging, CRM, CMS, ERP tools)

Intermediate, 3+ years

Search Engine Optimization


Evaluating and testing existing website content, layout and server infrastructure. Conducting keyword market research on target market's searching habits. Creating competitive analysis reports. Analyzing internet traffic and resulting conversion ratios using analytic tracking tools. Using ethical Search Engine Optimization techniques to produce high rankings for numerous keywords.

Intermediate, 3+ years

Internet Marketing


Leveraging numerous campaign strategies to drive sales and lead gen campaigns. These may include social media, search engine marketing, media buys or affiliate based strategies. Analytic tracking tools are used to track conversion ratios at each stage of the funnel and ultimately campaign ROI.

Education

Ryerson University

B.comm, Entrepreneurship and Finance — 3.7 GPA


Graduated with Dean's list standing. Campus involvement includes activity as school mascot, community radio DJ and acting as the director of sustainability for SIFE Ryerson student group. Was 1 of 4 students selected to return to 30 student heritage residence as a senior due to demonstrated leadership characteristics. Two time runner up of Standard Broadcasting $25,000 business plan competition



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