Anton van Rhyn

Director of Sales

Brave Commerce, Toronto

While laying the groundwork for my own startup I was recruited by Mantella Venture Partners to join Brave Commerce as the third member of the founding team, responsible for leading sales:

• Designed and created templates for entire sales process
• Giving these tools to other team members allowed them to successfully make sales
• Drove entire sales funnel, creating 10+ warm leads and closing 3-5 sales per week
• Responsible for over $100K+ in revenue over a 6 month period
• Handled day to day account management duties including delivery schedules
• Assisted in creative direction for client work

Digital Marketing Manager

Nightingale Informatix, Toronto

Reporting to the Vice President of Marketing, I was responsible for Nightingale’s online presence and ensuring it achieves strategic and tactical goals. The following are highlights of my deliverables:

• Achieve first page rankings for targeted search terms in major search engines
• Manage monthly advertising budget
• Generate sales ready leads strictly via online properties
• Optimized page layouts to increase conversion rates on all lead generation pages
• Set up strategic partnership with top three PC hardware supplier adding significant top line revenue
• Oversaw production of corporate video

Associate

Omazo Ventures, Toronto

Reporting directly to the Managing Director. Involved in operating the business as well as planning and executing on solutions for clients. The following are highlights of deliverables sorted by business function:

Sales

• Built sales tools (demo videos; feature comparisons; pricing calculators)
• Business development in ASEAN region (established relationships with distributors)
• Managed two inside sales representatives (created and qualified call lists)

Marketing

• Planning and execution of joint marketing campaign with Capco NYC
• Competitive analysis of different products in particular market verticals
• Developed and executed search engine marketing campaigns
• Research to find suitable vertical market segment for product with multiple applications

Operations

• Planned and executed Advisory Board meetings
• Oversaw due diligence process for multi million dollar acquisition
• Managed four summer interns
• Assisted in production of video learning modules and guided creative direction

Finance

• Conducted financial forecasting to determine required funds for start up companies

Expert, 10+ years

Linux & LAMP

Expert in launching, configuring and securing Linux or BSD based servers start to finish in remote access scenarios. This includes configuring HTTP, Email, DNS, SSH and other server daemons. Expert in installing and configuring PHP and MYSQL (LAMP) based software products on these servers. (ie. Blogging, CRM, CMS, ERP tools)

Intermediate, 6+ years

Search Engine Optimization

Evaluating and testing existing website content, layout and server infrastructure. Conducting keyword market research on target market's searching habits. Creating competitive analysis reports. Analyzing internet traffic and resulting conversion ratios using analytic tracking tools. Using ethical Search Engine Optimization techniques to produce high rankings for numerous keywords.